With less than a week to go before the concert, the Rubiks team have begun ramping up promotion for The cold earth slept below. Creating a plan for the promotion of any concert is essential, and sticking to deadlines can really assist this process. Making an event on Facebook a few weeks before your concert is a great way to get the word out, but it’s good to remember that you’re competing against the huge volume of information that clutters up everybody’s newsfeeds! It’s useful to think about creative alternatives to make sure your event receives enough exposure and all your hard work pays off.
Generating an eye-catching poster is a chance to share themes and ideas from the concert in a different artistic form, and a chance to exercise those vivid imaginations! Once you’ve settled on an image, the goal is to share it as widely as possible. We print both full-size posters and smaller fliers, which can be left in cafes, venues, or handed out after other events to reach a wide variety of potential audience members.
Behind-the- scenes photos and videos are a great way to drum up interest, and are easy to share via social media or email. A quick snap or recording from a rehearsal in the lead up to an event can intrigue your audience, giving people a sneak preview into the concert. This week we’ve shared a recording from our last concert Imaginarium, where we collaborated with composer and animator Marcus Fjellström. Documenting your activity as an ensemble is a great way to communicate to your followers what your ensemble is all about, and can be invaluable in the future if you need support materials for grant applications.
Mailing lists are also an excellent way to securely send information to those in your audience that may not have heard about the concert, didn’t happen to see your poster, or don’t have social media. Through word of mouth and sign up sheets at our previous events, Rubiks has built up a database of our wonderful supporters. This is hugely useful, allowing us to send through regular updates and details of upcoming events.
Once the groundwork for publicity has been laid down, a press release is your most useful tool to notify various media outlets about your event. These organisations can publish advertisements and/or articles about your concert, but will need plenty of lead time to plan ahead. A good rule of thumb is to email your press release to editors no less than six weeks before the event.
With the publicity taken care of, now we can talk about rehearsals! So far Rubiks have had three rehearsals for each work on our program, and before our performance on Sunday we’ll have one last rehearsal and a sound check in the performance venue. This gives us a total of about four rehearsals per piece. It may not seem like much, but this is fairly standard practice for professional musicians, who often have limited time and many other commitments.
The repertoire we’ve chosen for The cold earth slept below is quite technically demanding and we have limited time together, so we need to make our rehearsals as efficient as possible. Clear communication is essential, and setting goals for each rehearsal streamlines the process considerably. Breaking the piece down into clear sections can help the ensemble to build a better understanding of difficult works and give rehearsals a clear structure.
The week before the concert is when things can start to get tough in terms of balancing your practice time and time spent on the logistics for your concert. It’s important to take care of yourself and support each other! Take breaks, rest up, and look after your fellow ensemble members. Remember, chocolate puts a smile on everyone’s face!
Our final installment will be after our concert. We’re looking forward to seeing you on Sunday at The cold earth slept below!
-Gemma and Jacob, Rubiks Collective